The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.
The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.
"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.
Have you ever read a more complete condemnation of pop culture?
Can you really tell me that the old guy with the popcorn does not make you think of Sarek?