29 January 2009

Is it the End of Civilization ...

... or the sign of First Contact with the Vulcans?

The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.

The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.

"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.

Have you ever read a more complete condemnation of pop culture?

Can you really tell me that the old guy with the popcorn does not make you think of Sarek?

1 comment:

Exodio said...

Haven't these people ever heard of robes?